| Sunday , May 12 , 2013 |YouTube is my tube | ||
| If you have original content to upload on YouTube, you could become a member of the YouTube Partner Programme and rake in the moolah. V. Kumara Swamy focuses on those who are striking it rich.
According to David MacDonald, head of YouTube content operations in Asia Pacific, YouTube has been a great platform for Indian content as demonstrated by the successes of the Indian Premier League and YouTube’s Bollywood studio partners. YPP, he adds, was an extension of that.
“Launching the YPP in India is our way of opening up that very platform to all media companies and original video content creators in India to help them monetise their content on YouTube platform,” MacDonald says.
Seema Arora, a Delhi-based homemaker, is one such original content creator who has benefited from the initiative. Arora was one day searching for some free educational videos online to teach her son the basics of science. When she couldn’t find any, she decided to create an animation video with the help of her husband and upload it on YouTube to share it with her friends.
“People started asking for more such videos. There were demands even from America. That’s when we thought of opening a channel Make Me Genius on YouTube and also monetise it,” says Arora, 41.
 Signing on to YPP brought in more revenue. The Aroras now create educational content for primary and middle school children, creating about three videos a month. While she spends around Rs 25,000 on a video (she employs professionals for the animation), Seema Arora claims that she makes more than double the amount through YPP.
According to an estimate, content creators who are part of the YPP are paid $3-5 per thousand views. Viewers of content created by people like Madhulika and Arora run into tens of thousands every month.
Content creators who are interested in becoming a part of the YPP can opt for the option on the site. But more often than not, YouTube gets in touch with those who upload popular original content and persuade them to become partners. The free video-sharing site also has a dedicated team in India with an online tutorial support that helps creators improve their skills on building their audiences.
According to YouTube there is a strong demand for Indian content. MacDonald says it has over a million content creators from 30 countries who make money through this programme, and India is one of the top countries.
India has around 140 million Internet users. Out of these almost 70 million access the Net through their mobile devices. The overall Internet using population in the country, says Google, is set to reach almost 300 million in the next two years.
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